The Delivery Cycle© Model
Click any node to learn more about how each element shapes the cycle.
How the Cycle Works
Circular, not linear
Most frameworks treat value delivery as a sequence with a start and an end. This model argues delivery is inherently circular: once your value proposition is defined, it triggers an iterative, non-finite loop of experience improvement.
UX/UI as the delivery mechanism
The value proposition may be the reason users come. But UX/UI is the reason they stay, return, and recommend. A strong proposition poorly delivered fails. A moderate proposition brilliantly delivered often wins.
The cycle compounds
Each iteration of the loop improves the experience, which increases perceived value, which attracts more users, which generates more feedback — feeding the next iteration. The cycle does not stop; it accelerates or stagnates.