About the model

The Delivery Cycle© is a model for understanding how digital value reaches the person it was built for. It links four elements in a continuous loop: the value proposition that defines what you offer, the user it is for, the access devices they reach it through, and the UX/UI that carries the promise into an experience. Each turn of the loop is a chance to sharpen the proposition.

1. Diagnose. Walk the loop and find the link where value stops moving.
2. Align. Use it as shared language between strategy, product and design.
3. Iterate. Treat each release as one turn of the cycle, not a finish line.

© 2026 Oriol Guitart. The Digital Value Proposition: Delivery Cycle© model and the Digital Value Proposition: Delivery Cycle© Evaluator have been developed by their author, Oriol Guitart. All rights reserved, for the duration and scope established by applicable Intellectual Property Law. Any reproduction, distribution, public communication and/or total or partial transformation is strictly prohibited without the express written authorization of the author, who must in any case be acknowledged as such in any subsequent use. The evaluation and the diagnosis are provided for reflection only and do not constitute professional advice.